Stop creating content for the sake of creating content

Description: 14% of the web uses WordPress. That’s 70+ million blogs delivering content to users, who in turn are responding with even more content. All of this content, or data, is going untapped as we stumble around and keep asking the same questions:

What makes a great WordPress theme?
What makes a great blog post?
How is WordPress being used?

When I attended WordCamp SF, these questions came up and I noticed a pain in pulling these answers out in an easy way. Fast forward 3 months and came PressTrends, a simple way for developers, designers, and WordPress users to gather trends and insights.

The goal of the talk is to bring into the light the amount of data being produced, how to get this data, and finally how this data can be valuable to building better themes and producing better content.